Opportunity Information: Apply for DOS NBO PAS FY20 004
The "Elections in Kenya" grant opportunity is a U.S. Department of State (U.S. Mission to Kenya, Public Affairs Section at the U.S. Embassy in Nairobi) funding competition for an organization to design and run a youth-focused civic and voter education campaign. The core idea is to support youth-led and youth-managed programming that helps young Kenyans participate more confidently in elections, understand the value of their vote, and become more resilient to political incitement, manipulation, and misinformation. The campaign is expected to combine virtual outreach (especially social media) with in-person activities so it can reach both digitally connected youth and communities with limited online access.
The project is structured around three main content areas: strengthening civic engagement and voter education; helping youth better understand Kenya's political and electoral systems and how election processes work; and building youth skills to analyze information critically, including assessing source credibility and distinguishing real information from false news or misleading data. A major emphasis is that the campaign should not be based on assumptions. Instead, it should be grounded in evidence-based research that informs both the civic education approach and the public information strategy.
A key requirement is that the online campaign be built through a staged process. First comes a research phase that examines how Kenyan youth currently understand elections and how well they can mitigate disinformation. This phase includes focus group discussions in selected universities and colleges across different regions to gauge knowledge gaps and determine the right tone and level for messaging ahead of Kenya's 2022 elections. Next is a design phase where the applicant uses the findings to develop a social media campaign plan and create content, including infographics and other visually engaging materials focused on civic awareness and citizens' rights and responsibilities within democratic processes.
The opportunity also stresses that the work should build broader capacity beyond the immediate campaign. Applicants are expected to strengthen the capabilities of civil society organizations working in civic and voter education so they can better use research-based tools and approaches. The proposal should include a deliberate strategy to elevate the roles and voices of women and minorities in civic engagement and voter education efforts. In addition, implementers are encouraged to collaborate with U.S. government program alumni, including the Young African Leaders Initiative (YALI) network, and to incorporate American experts, relevant organizations, and U.S. Embassy speakers. Where practical, the campaign may also connect with American Corners to expand reach and programming options.
To ensure inclusion of youth who may not be reached effectively through social media alone, the campaign must convert key materials into training curriculum resources and provide them in print or hard-copy formats when appropriate. The project should also organize at least ten in-person events held in population centers outside capital cities in the priority regions. These offline events and trainings are meant to extend access to civic education, reinforce learning, and provide opportunities for direct engagement.
The grant aligns with the Embassy's broader strategic goal of deepening democratic reforms while strengthening the rule of law, protecting human rights, and safeguarding civic space, within the context of Kenya's continued implementation of the 2010 Constitution and devolved governance. The Embassy signals that ideal partners will have experience running youth-targeted social media campaigns and expertise in social change communications.
From a budget and accountability perspective, the opportunity sets an award ceiling of $100,000 and expects to make one award. At least 5 percent of the total award must be dedicated to third-party monitoring and evaluation, including incorporating feedback from focus group discussion teams involved during the project. The overall aim is not just short-term messaging, but the creation of dependable, data-driven civic education content and longer-term strategies that can keep engaging youth over time.
The intended audience is potential Kenyan voters ages 17 to 30, with geographic focus on Nairobi, Nakuru, Mombasa, Kisumu, Eldoret, and Machakos/Kitui. The program objectives reflect the Embassy's assessment that many young people see politics as something dominated by older generations and not beneficial to them. In response, the project seeks to improve youth access to credible information on electoral and political processes, build a robust evidence-based social media campaign about democratic rights, reintroduce younger and second-time voters to practical tools for democratic participation, and produce lasting civic education strategies and training materials that can be reused beyond a single election cycle.Apply for DOS NBO PAS FY20 004
- The Department of State, U.S. Mission to Kenya in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Elections in Kenya" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on Feb 12, 2020.
- Applicants must submit their applications by Mar 31, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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